BMW Melkus – Communication & branding concept

Communication and branding concept for the german BMW car dealer "Melkus". involves: location marketing, imaginary, cross media concept, key visual

This is the strategic communication and branding concept for a local BMW car dealer. The concept revolves around the letter M and the location icon as a key visual for the brand name "Melkus". Since the car dealer is new to the local market and faces established competition, the strategy focuses on the connection of the dealer location and the communication of unique brand features like service, passion, foward-looking or driving pleasure.

The communication strategy focuses on relevant USPs concerning a local car dealer like Service, Selection, Passion and more.

Crossmedia campaign

Out of home motive

Key Visual

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